Tuesday, April 1, 2014

KO is no longer a KNOCK OUT!

KO seems to be getting headwinds by both from both foreign growth saturation and domestically by the healthy choices consumers are choosing.    The growth in diet coke is gone given consumers are learning about the effects of aspartame.     The healthy choice option is really centered around Sprite which still has corn syrup I believe.    KO's integration with the younger informed generation is taking too long and quite honestly is going to be too disruptive to near term profits that I doubt profit margins will recover any time soon.  So I would estimate this is going to leave KO with challenged profits for quite a while.  

Emerging market growth does not seem like as steady a growth potential as it used to, not to mention KO is offered just about everywhere on earth already.

I sold 400 shares today.    I still have a large position left because I just view this stock as a steady dividend grower historically.   Also, there may be the time in May when a sector rotation may provide a better exit price if there is market turbulence.   I am coming to terms that this may not be the best place for my resources.

Let me know your thoughts?

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